AI Insights · Timothy · April 2024
Top 5 Beauty Retail Apps in Spain Q1 2024 Performance Review
A review of the performance of the top 5 beauty retail applications in Spain during Q1 2024, highlighting trends in downloads and active users.
In the first quarter of 2024, the top 5 beauty retail applications in Spain demonstrated varying performance trends in terms of weekly downloads and active users. Here’s a breakdown based on Sensor Tower data.
SEPHORA - Maquillage, Parfum experienced significant fluctuations in weekly downloads, starting at 18.7K in the first week of January and peaking at 132.8K in the first week of March. The app's active users also showed a notable rise, reaching 176.6K in early March.
Perfumerías DRUNI maintained a steadier pattern. Weekly downloads were relatively stable, ranging from 8.2K to 18.9K throughout the quarter. Active users remained consistently high, fluctuating between 117.6K and 136.1K.
LOOKFANTASTIC: Beauty & Makeup saw modest weekly downloads, with numbers hovering around several hundred each week, peaking at 828 in mid-January. Active users showed a slight decline overall, starting from 6.6K in early January and ending at 5.8K by late March.
CHARLOTTE TILBURY had lower download numbers, generally below 600 per week, with a peak of 601 in late January. Active users remained stable, with minor fluctuations around the 3.2K mark throughout the quarter.
MiiN Cosmetics had the lowest download count among the top 5, with weekly downloads mostly under 600, peaking at 557 in the first week of January. Active user data for MiiN Cosmetics was not available for this period.
For more detailed insights and analytics, visit Sensor Tower.
